Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs - Brossura

Duhé, Sandra

Brossura

ISBN 10: 0367430088 ISBN 13: 9780367430085

Casa editrice: Routledge, 2021

Riassunto

Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.

Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion.

This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen.

An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.

Su questo libro

Informazioni sull'autore

Sandra Duhé is Associate Professor and Chair of Corporate Communication and Public Affairs at Southern Methodist University, USA.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 0367430088
• ISBN 13: 9780367430085
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 236
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania