Competitive Business Management: A Global Perspective - Brossura

Libro 4 di 13: Routledge-Giappichelli Studies in Business and Management
 
9780367589516: Competitive Business Management: A Global Perspective
Brossura
ISBN 10: 0367589516 ISBN 13: 9780367589516
Casa editrice: Routledge, 2020

Sinossi

The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations compete in a competitive marketspace dimension, in other words, competitive boundaries in which space is not a stable element of the decision-making process, but a competitive factor whose complexity depends on markets increasingly characterized by time-based competition and over-supply. In view of today's fierce competition from US and Southeast Asian corporations, this book highlights global business development policies based on innovation, sustainability and intangible assets.

The book assesses competitive business management from a global perspective, examining business development policies linked to the profitability of global firms. It forces readers to actively think through the most fundamental policies developed by global firms in the current competitive landscape and provides answers to questions such as: What are the new drivers of global capitalism?; How do global businesses deal with new local nationalism?; Which governance systems and behavioural norms qualify global businesses?; What are the main business policies that characterize competitive business management in a global competition perspective?

Competitive Business Management neatly explains the global business management domain and helps readers to gain an understanding of global development business policies.

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Informazioni sull?autore

Silvio Mario Brondoni is Full Professor of Management at the University of Milano-Bicocca, Department of Economics, Management and Statistics, Milan, Italy.

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Editore
Routledge
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
0367589516
ISBN 13 
9780367589516
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
228
Redattore
Brondoni Silvio M.
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9781138342224: Competitive Business Management: A Global Perspective

Edizione in evidenza

ISBN 10:  113834222X ISBN 13:  9781138342224
Casa editrice: Routledge, 2018
Rilegato