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Absolute Essentials of Creative Thinking and Problem Solving - Brossura

Libro 12 di 15: Absolute Essentials of Business and Economics

Proctor, Tony

 
9780367643461: Absolute Essentials of Creative Thinking and Problem Solving
Brossura
ISBN 10: 0367643464 ISBN 13: 9780367643461
Casa editrice: Routledge, 2024

Sinossi

This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.

The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.

Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2024
Lingua
Inglese
ISBN 10 
0367643464
ISBN 13 
9780367643461
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
136
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania