Absolute Essentials of Creative Thinking and Problem Solving - Brossura

Proctor, Tony

Brossura

ISBN 10: 0367643464 ISBN 13: 9780367643461

Casa editrice: Routledge, 2024

Riassunto

This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.

The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.

Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.

Su questo libro

Informazioni sull?autore

Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 0367643464
• ISBN 13: 9780367643461
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 136
• Contatto del produttore: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Regno Unito
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Germania