Articoli correlati a How to Win at CRM: Strategy, Implementation, Management

How to Win at CRM: Strategy, Implementation, Management - Brossura

Kinnett, Seth

 
9780367657888: How to Win at CRM: Strategy, Implementation, Management
Brossura
ISBN 10: 0367657880 ISBN 13: 9780367657888
Casa editrice: Auerbach Publications, 2020

Sinossi

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Seth Kinnett

Dalla quarta di copertina

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Auerbach Publications
Data di pubblicazione
2020
Lingua
Inglese
ISBN 10 
0367657880
ISBN 13 
9780367657888
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
220
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania