Rethinking Strategy for Creative Industries: Innovation and Interaction - Brossura

Todorovic, Milan

Brossura

ISBN 10: 0367668475 ISBN 13: 9780367668471

Casa editrice: Routledge, 2020

Riassunto

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Su questo libro

Informazioni sull'autore

Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.

with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 0367668475
• ISBN 13: 9780367668471
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 252
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania