An Introduction to News Product Management: Innovation for Newsrooms and Readers - Rilegato

Kiesow, Damon

 
9780367724344: An Introduction to News Product Management: Innovation for Newsrooms and Readers
Rilegato
ISBN 10: 0367724340 ISBN 13: 9780367724344
Casa editrice: Routledge, 2023

Sinossi

Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations.

An Introduction to News Product Management sets out how “product thinking” should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance.

This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods.

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Informazioni sull?autore

Damon Kiesow is Knight Chair in Journalism Innovation at the Missouri School of Journalism, USA.

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Editore
Routledge
Data di pubblicazione
2023
Lingua
Inglese
ISBN 10 
0367724340
ISBN 13 
9780367724344
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
216
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9780367724337: An Introduction to News Product Management: Innovation for Newsrooms and Readers

Edizione in evidenza

ISBN 10:  0367724332 ISBN 13:  9780367724337
Casa editrice: Routledge, 2023
Brossura