Humanizing Visual Design: The Rhetoric of Human Forms in Practical Communication - Brossura

Kostelnick, Charles

Brossura

ISBN 10: 0367730960 ISBN 13: 9780367730963

Casa editrice: Routledge, 2020

Riassunto

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers―in short, "humanizing" it.

Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.

The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

Su questo libro

Informazioni sull'autore

Charles Kostelnick is Professor of English at Iowa State University, USA

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 0367730960
• ISBN 13: 9780367730963
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 298
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania