The author of the critically acclaimed Butterfly Economics reassesses the "Iron Law of Failure" in terms of its business and political applications, debunking conventional economic theory to explain how companies and policy-setting government sectors behave like living organisms and why change and evolution are essential to their continued existence. 17,500 first printing.
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Praise from Great Britain for Why Most Things Fail:
“This is a fascinating analysis. Few economists have such a sure grasp of physics and biology . . . [Ormerod’s book] deserves a wide readership.”
–The Times
“Paul Ormerod begins construct[ing] a new way of looking at human affairs . . . The real importance of what he is saying goes far beyond economics.” –New Statesman
“This engrossing and entertaining book is much more than a mordant moan on mortality. It is a careful, comprehensible analysis of the limits of human rationality’s ability to control the world and of the implications for public policy of the failure of most rational calculation to produce its intended results.” –The Sunday Telegraph
“Ormerod writes fluently, with a merciful lack of equations . . . [He offers] an intriguing argument, well explained.”–Financial Times
“Interesting and entertaining . . . The scale and breadth of Ormerod’s analysis deserve commendation.” –Nature
\Paul Ormerod was the head of the Economic Assessment Unit at The Economist and the director of economics at the Henley Centre for Forecasting in England. He has taught economics at the universities of London and Manchester, and was a founder of the consulting firm Volterra. He lives in London.
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