Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane - Rilegato

Malone, Michael S.

Rilegato

ISBN 10: 0385486847 ISBN 13: 9780385486842

Casa editrice: Doubleday, 1999

Riassunto

Reveals the behind-the-scenes story of the downfall of Apple Computer, a tale of incredible technological inventiveness undercut by corporate ineptitude and internal competition featuring a bruising portrait of the company's co-founder, Steve Jobs.

Su questo libro

Recensione:

From Infinite Loop:

Before and after everything, companies are about character--

Good companies have strong characters. Great companies have heroic characters.

Of all the great companies of recent memory, there is only one that seemed to have no character, but only an attitude, a style, a collection of mannerisms--

This was Apple Computer Inc., and there has never been a company like it. The company [Jobs and Wozniak] built seemed to have everything: great technology, superb products, talented employees, rabidly loyal customers, an arresting vision, even a lock on the zeitgeist. But, like its founders, it lacked character.

More than any other great company, the seeds of Apple's future glory and its later humiliation--even its last-minute efforts to resurrect itself--were planted long before the company ever began.For bend and prune as it might, Apple Computer could never free itself of its roots.

L'autore:

Michael S. Malone has written for The Wall Street Journal, the New York Times, and other national publications. He is currently the editor of Forbes ASAP, as well as a contributor to Upside and Fast Company magazines. Among his books are The Big Score and Intellectual Capital. He also hosts the PBS show "Malone," an interview series now in its ninth season.

Su questa edizione

• Editore: Doubleday
• Data di pubblicazione: 1999
• ISBN 10: 0385486847
• ISBN 13: 9780385486842
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 597