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Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world.
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Informazioni sull?autore
Don Peppers, a globally respected thought leader, futurist, and consultant, is a partner at the management consulting and training firm Peppers and Rogers Group.
Dr. Martha Rogers is a partner at Peppers and Rogers Group, a Professor of the Practice at the Fuqua School of Business at Duke University, and a member of the Dean's Advisory Council at Indiana University. Together they are the authors of the bestselling book The One to One Future, as well as the authors, with Bob Dorf, of The One to One Fieldbook.
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rise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.
Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies.
Enterprise One to One is the bible for successful marketing in today's compe
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Enterprise One to One
Da: Ammareal, Morangis, Francia
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Softcover. Condizione: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-448-131
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Enterprise One to One
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9. Codice articolo G038548755XI4N00
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Enterprise One to One
Editore:
Knopf Doubleday Publishing Group, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Brossura
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 2303158-6
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Enterprise One to One
Editore:
Knopf Doubleday Publishing Group, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 2303158-6
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Enterprise One to One
Da: JR Books, Grand Rapids, MI, U.S.A.
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Paperback. Condizione: LikeNew. No writing or tears; lightly tanned pages. Codice articolo 53K000002M3L
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Enterprise One to One
Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Codice articolo X03A-01202
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Enterprise One to One
Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Codice articolo E13N-01298
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Enterprise One to One (One to One Ser.)
Editore:
New York, NY, U.S.A.: Doubleday Publishing, 1999, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Soft cover
Prima edizione
Da: The Warm Springs Book Company, Fremont, CA, U.S.A.
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Soft cover. First Edition. Trade paperback, 1st paperback edition, Fine Minus/pictorial wraps; light wear to covers and cover edges, "no return" remainder stamp to bottom edge of page block, top corner of one page is creased, no names or markings to text inside, 8vo., 436 pages., 0.0 0.0 0.0. Codice articolo 12854
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Enterprise One to One
Editore:
Currency 1999/01/19 00:00:00.000, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Prima edizione
Da: Colorado's Used Book Store, Englewood, CO, U.S.A.
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Trade Paperback. Condizione: Like New. First Edition. Peppers,Don/Rogers,Martha,Phd./Rogers,Martha Enterprise One To One Like New. May have some shelf wear from being out in store. All Orders Shipped With Tracking And Delivery Confirmation Numbers. Codice articolo 451341
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Enterprise One To One: Tools For Competing In The Interactive Age
Editore:
Currency Doubleday, 1999
ISBN 10: 038548755X
ISBN 13: 9780385487559
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Paperback
Da: GloryBe Books & Ephemera, LLC, Deforest, WI, U.S.A.
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Paperback. Condizione: Good. Pages tanned otherwise Good. NOT A FORMER LIBRARY BOOK. Codice articolo 20053
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