Recensione:
Critical Acclaim for Don Peppers and Martha Rogers:
Enterprise One to One:
"Five stars!"
--The Wall Street Journal
"First to map the uncharted new world of interactive business. Use it to unlock the immense potential value of your customers."
--Scott Cook, Chairman of the Board, Intuit
"Exceptional. We're basing our strategic planning on these principles."
--Larry Rosenberger, President and CEO, Fair, Isaac
"Look no further...a practical business model for operating in an online interactive world."
--Martin Nisenholtz, President, New York Times Electronic Media Company
"Destined to become the business field guide for the twenty-first century."
--Jim Kouzes, Chairman and CEO, TPG (Tom Peters Group) Learning Systems, and coauthor of The Leadership Challenge
The One to One Future:
"Book of the year."
--Tom Peters
"Peters was wrong. This is not the book of the year. It's not even the book of the decade. It's one of the two or three most important business books ever written."
--George Gendron, Inc. magazine
"Unusual insight into how marketers can serve each other and every consumer."
--Regis McKenna, author, consultant, Regis McKenna, Inc.
"A unique perspective on the fundamental structural changes that technology is already bringing to the real world of business competition."
--Esther Dyson, author, President, EDventure Holdings
L'autore:
Globally respected thought leaders, futurists, and management consultants, Don Peppers and Martha Rogers, Ph.D., are the authors of three business bestsellers, The One to One Future, Enterprise One to One, and The One to One Fieldbook (coauthored with Bob Dorf). Their company, Peppers and Rogers Group, is the world's preeminent customer relationship management consulting and training firm.
Before teaming up with Dr. Rogers, Don Peppers was a celebrated Madison Avenue rainmaker and successful business executive. Martha Rogers is Professor of the Practice at the Fuqua School of Business at Duke University and a member of the Dean's Advisory Council at Indiana University. Peppers and Rogers Group was recently named to the Inc. 500 list of America's fastest-growing private companies.
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