Trade-Off: Why Some Things Catch On, and Others Don't

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9780385525954: Trade-Off: Why Some Things Catch On, and Others Don't

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1.

Maney, Kevin
Editore: Crown Business (2010)
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Book Deals
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Descrizione libro Crown Business, 2010. Condizione libro: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "A rare book that leaves you with a simple but profound way to build stronger products, organizations, and careers. Trade-Off introduces one of those ideas that will stick in your mind for decades. Get ready to re-think what differentiates success from failure." --Tom Rath, co-author of the New York Times bestseller Strengths Based Leadership "What's new out there, what's good, and will it be around tomorrow? Kevin Maney has written a provocative and original exploration of some of the mysteries of our consuming lives: why, for instance, has Apple stayed hot and Motorola gone cold? Will Starbucks and Wal-Mart and American Airlines flourish or flop? Required reading for all CEOs; intriguing and entertaining for the rest of us." --Harold Evans, author of They Made America: Two Centuries of Innovators "This book demystifies success in the marketplace. Buy it, read it, learn from it and use it." --Keith Ferrazzi, bestselling author of Never Eat Alone and Who's Got Your Back "Moving deftly from Crocs to the Kindle, to Ozzy Osborne, to the daily newspaper, Kevin Maney shows how the trade-off between fidelity and convenience can make or break a business. He shares several success stories, of course. But even better, he tells us about some serious commercial bloopers. These cautionary tales alone are worth the price of this terrific book." -- Daniel H. Pink, author of A Whole New Mind " Trade-Off by Kevin Maney shows how the tug-of-war between quality and convenience can make or break a product, a brand, or even a company. This book puts a new slant on why we make the choices we make in the marketplace. A fresh and fascinating read!" --Ken Blanchard, co-author of The One Minute Manager and Leading at a Higher Level "Packed with historical and contemporary case studies, Trade-Off is a practical guide to overcoming business dilemmas and steering your company toward long-term success. Kevin Maney offers straight talk about choosing winning strategies that will keep your brand strong." --Tom Kelley, bestselling author of The Art of Innovation and The Ten Faces of Innovation "Unputdownable! Trade-Off will change the way you think about why some thingsiphones or Coach bagstake off, while others fall by the wayside. It you want to understand why the marketplace works the way it does, read itthen read it again." --Linda Kaplan Thaler, bestselling author of The Power of Nice and The Power of Small ".like Malcolm Gladwell in his best-selling books Outliers and Blink , Maney presents a seemingly simple premise and the evidence to support it -- as well as various factors that can complicate it." -- Reuters "Worth a read for another take on shifting ideas of quality." -- Wired From the Hardcover edition. Codice libro della libreria ABE_book_new_0385525958

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Maney, Kevin
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97803855259540000000

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Maney, Kevin
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Descrizione libro Paperback. Condizione libro: New. Brand New! We ship daily Monday - Friday!. Codice libro della libreria 1EY82M004ZKN

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Maney, Kevin
Editore: Random House Inc (2010)
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Descrizione libro Random House Inc, 2010. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VR-9780385525954

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Maney, Kevin
Editore: Bantam Doubleday Dell Publishing Group Inc, United States (2010)
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Descrizione libro Bantam Doubleday Dell Publishing Group Inc, United States, 2010. Paperback. Condizione libro: New. 198 x 130 mm. Language: English . Brand New Book. A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience-between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity--it can t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it s superconvenient. Products that are at one extreme or the other-those that are high in fidelity or high in convenience--tend to be successful. The things that fall into the middle--products or services that have moderate fidelity and convenience--fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other--fidelity or convenience--in shaping products and building brands. From the Hardcover edition. Codice libro della libreria AAS9780385525954

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Maney, Kevin
Editore: Bantam Doubleday Dell Publishing Group Inc, United States (2010)
ISBN 10: 0385525958 ISBN 13: 9780385525954
Nuovi Paperback Quantità: 1
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Descrizione libro Bantam Doubleday Dell Publishing Group Inc, United States, 2010. Paperback. Condizione libro: New. 198 x 130 mm. Language: English . Brand New Book. A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience-between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity--it can t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it s superconvenient. Products that are at one extreme or the other-those that are high in fidelity or high in convenience--tend to be successful. The things that fall into the middle--products or services that have moderate fidelity and convenience--fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other--fidelity or convenience--in shaping products and building brands. From the Hardcover edition. Codice libro della libreria AAS9780385525954

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Maney, Kevin
Editore: Crown Business
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Descrizione libro Crown Business. PAPERBACK. Condizione libro: New. 0385525958 *BRAND NEW* Ships Same Day or Next!. Codice libro della libreria SWATI2122022614

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Maney, Kevin
Editore: Crown Business
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Descrizione libro Crown Business. PAPERBACK. Condizione libro: New. 0385525958 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 13351793

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Maney, Kevin
Editore: BROADWAY BOOKS (2010)
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Descrizione libro BROADWAY BOOKS, 2010. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780385525954

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Maney, Kevin
Editore: Broadway Books 2010-08-17 (2010)
ISBN 10: 0385525958 ISBN 13: 9780385525954
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Descrizione libro Broadway Books 2010-08-17, 2010. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-ING-00160456

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