Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14 - Brossura

 
9780387243085: Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green: 14
Brossura
ISBN 10: 0387243089 ISBN 13: 9780387243085
Casa editrice: Springer, 2009

Sinossi

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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Contenuti

Paul Green and a Brief History of Marketing Research.- 1. When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research.- 2. Applications of Multivariate Latent Variable Models in Marketing.- 3. Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role.- 4. Market Research and the Rise of the Web: The Challenge.- 5. Thirty Years of Conjoint Analysis: Reflections and Prospects.- 6. Conjoint Analysis, Related Modeling, and Applications.- 7. Buyer Choice Simulators, Optimizers, and Dynamic Models.- 8. A 20+ Years’ Retrospective on Choice Experiments.- 9. Evolving Conjoint Analysis:From Rational Features/Benefits to an Off-the-Shelf Marketing Database.- 10. The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist.- 11. The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination.- 12. Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career.- 13. Continuing the Aldersonian Tradition.- 14. Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice.- Appendix: Paul E. Green’s Curriculum Vita.

Product Description

Book by None

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Editore
Springer
Data di pubblicazione
2009
Lingua
Inglese
ISBN 10 
0387243089
ISBN 13 
9780387243085
Rilegatura
Copertina flessibile
Numero di pagine
364
Redattore
Wind Yoram J.
Contatto del produttore
non disponibile
Persona responsabile
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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Altre edizioni note dello stesso titolo

9781402075964: Market Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green: 14

Edizione in evidenza

ISBN 10:  1402075960 ISBN 13:  9781402075964
Casa editrice: Kluwer Academic Pub, 2003
Rilegato