Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You - Rilegato

Parker, Geoffrey G.; Van Alstyne, Marshall W.; Choudary, Sangeet Paul

Rilegato

ISBN 10: 0393249131 ISBN 13: 9780393249132

Casa editrice: W W Norton & Co Inc, 2016

Riassunto

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Su questo libro

Recensione:

"Platform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. A key insight is that platform strategies can benefit all participants when they understand the underlying economics. Read the book and share it with your business partners. You'll be glad you did." --Erik Brynjolfsson, MIT Sloan School, coauthor of The Second Machine Age

"Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors present and future. I think it's an easy call." --Andrew McAfee, principal research scientist at MIT, coauthor of The Second Machine Age

L'autore:

Geoffrey Parker is a professor of engineering at Dartmouth College (effective July 2016) and has been a professor of management science at Tulane University since 1998. He is also a research scientist at the MIT Initiative for the Digital Economy. He received a B.S. in electrical engineering and computer science from Princeton University, M.S. in electrical engineering (Technology and Policy Program) from the Massachusetts Institute of Technology (MIT), and Ph.D. in management science from MIT. Before joining academia, he held positions in engineering and finance at General Electric. Parker is a frequent speaker at academic conferences and industry events. Marshall W. Van Alstyne holds a tenured professorship at Boston University. Sangeet Paul Choudary is a widely published industry analyst.

Su questa edizione

• Editore: W W Norton & Co Inc
• Data di pubblicazione: 2016
• ISBN 10: 0393249131
• ISBN 13: 9780393249132
• Rilegatura: Copertina rigida
• Numero di pagine: 336