Brossura

ISBN 10: 0393340007 ISBN 13: 9780393340006

Casa editrice: W. W. Norton & Company, 2011

“Engaging, evocative. . . . [Bloom] is a supple, clear writer, and his parade of counterintuitive claims about pleasure is beguiling.”―NPR

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways, as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies, Bloom investigates pleasures noble and seamy, lofty and mundane, to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing’s history, origin, and deeper nature.

From the Back Cover:

“This book is not just a pleasure, but a revelation, by one of psychology’s deepest thinkers and best writers. Lucid and fascinating, you’ll want to read it slowly and savor the experience.”―Daniel Gilbert, author of Stumbling on Happiness

“Following the path of pleasure, Bloom leads us through a menagerie of human strangeness. By the end of the trip, the ‘magic inside us’ begins to make sense. This book is a pearl, a work of great beauty and value, built up around a simple truth: that we are essentialists, tuned-in to unseen order.”―Jonathan Haidt, author of The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

“Paul Bloom is among the deepest thinkers and clearest writers in the science of mind today. He has a knack for coming up with genuinely new insights about mental life―ones that you haven’t already read about or thought of―and making them seem second nature through vivid examples and lucid explanations.”―Steven Pinker, author of How the Mind Works

“How Pleasure Works has one of the best discussions I’ve read of why art is pleasurable, why it matters to us, and why it moves us so.”―Daniel Levitin, author of This Is Your Brain on Music: The Science of a Human Obsession

“In this eloquent and provocative book, Paul Bloom takes us inside the paradoxes of pleasure, exploring everything from cannibalism to Picasso to IKEA furniture. The quirks of delight, it turns out, are a delightful way to learn about the human mind.”―Jonah Lehrer, author of How We Decide

About the Author:

Paul Bloom is a professor of psychology at Yale University. He is the author of Descartes’ Baby and How Pleasure Works. He has contributed to The Atlantic, the New York Times, Science, and Nature. He lives in New Haven, Connecticut.