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How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboardsto online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligationto expand global sales. Students need to understand what is happening, why, and with what possible consequences for society. -Pref.
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Media Today: An Introduction to Mass Communication
Editore:
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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Media Today : An Introduction to Mass Communication
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Media Today: An Introduction to Mass Communication
Editore:
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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paperback
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Media Today: An Introduction to Mass Communication
Editore:
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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Media Today: An Introduction to Mass Communication
Editore:
Houghton Mifflin College Div, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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paperback
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
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paperback. Condizione: Fine. Almost new book. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Codice articolo 10696858
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Media Today: An Introduction to Mass Communication
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Houghton Mifflin Company, Boston, MA, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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Media Today: An Introduction to Mass Communication
Editore:
Houghton Mifflin College Div 0, 1999
ISBN 10: 0395870771
ISBN 13: 9780395870778
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