Design by Nature
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ERICA TANOV launched her eponymous label in 1990 after earning a BFA in fashion design from Parsons School of Design. Her collections of clothing and lifestyle goods, sold at her three boutiques in California and her online shop, epitomize relaxed luxury. Her work has been featured in Vogue, Elle Decoration UK, Undecorate, and The New Bohemians. Actresses including Maggie Gyllenhaal, Tilda Swinton, and Vera Farmiga have donned Tanov's enduring pieces.
Inspired by nature's colours, textures and patterns, design icon Erica Tanov uses her passion for textiles to create beautiful, timeless interiors that connect us to the natural world. Design by Nature incorporates simple motifs from nature into the home, with new and imaginative decorating ideas for an organic and bohemian style that mixes and layers rugs, pillows, throws and drapery. Practical design and decorating tips enable you to incorporate patterns and motifs from both ordinary and unexpected lands
Introduction: A Way of Seeing
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A writer once described me as an “imperfectionist,” and it rings true. I steer away from anything too perfect or manicured and prefer to create beautiful, relaxed spaces by embracing objects with their imperfections. I’m basically a refined hippie—attracted to the loose, natural, and raw and things in disrepair—yet am also drawn to pieces with a hint of glamour and opulence. I believe in buying high-quality goods although the name of the maker or designer is not important. I buy lasting things that I love.
Everything I do, from designing clothing or wallpaper to arranging a room, aspires to reflect the effortless beauty of the natural world. My designs are often inspired by simple sights: the trees in my backyard, the fallen leaves and blooming flowers I see on my walks, or a single fern casting its shadow on my porch. I love the flawed beauty inherent in nature. Perfectly imperfect. I want everything I design and make to have that same relaxed sensibility.
My wish is for you to find inspiration in your own surroundings. It isn’t about traveling far and wide to beautiful landscapes (although that never hurts), but, rather, it’s about discovering beauty right outside your door. It can be something as grand as an old tree with wide-reaching limbs or something as small as a tiny leaf or acorn. You can find inspiration in a weed blowing gracefully on the freeway or the pattern of the craggy bark of an oak tree. You can be moved by the intense ochre colors of lichen growing on a branch or fallen twig or the damp fertile smell after a rain. Everything is source material.
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Da: Evergreen Goodwill, Seattle, WA, U.S.A.
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