Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan - Rilegato

Tanaka, Keiko

Rilegato

ISBN 10: 0415076471 ISBN 13: 9780415076470

Casa editrice: Routledge, 1994

Riassunto

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

Su questo libro

Informazioni sull'autore

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 1994
• Lingua: Inglese
• ISBN 10: 0415076471
• ISBN 13: 9780415076470
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 156
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania