Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
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Keiko Tanaka is a Lecturer in Japanese Studies at the Cardiff Center for Japanese Studies, Hertford College, University of Oxford.Review:
`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but that on the whole they have more in commom than might perhaps have been expected.' - Pragmatics
'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior Abstracts
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Descrizione libro Routledge, 2017. Hardback. Condizione libro: NEW. 9780415076470 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Codice libro della libreria HTANDREE0232804
Descrizione libro Routledge, 1994. Library Binding. Condizione libro: New. 1. Codice libro della libreria DADAX0415076471
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Descrizione libro Routledge, 1994. Hardcover. Condizione libro: New. book. Codice libro della libreria M0415076471
Descrizione libro Routledge, 1994. Hardcover. Condizione libro: Brand New. 1st edition. 148 pages. 9.00x5.75x0.75 inches. In Stock. Codice libro della libreria 0415076471