Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
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Descrizione libro Routledge, 2016. Hardback. Condizione libro: NEW. 9780415076470 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 15 working days. Codice libro della libreria HTANDREE0232804
Descrizione libro Routledge. Condizione libro: BRAND NEW. BRAND NEW Hardcover - 168pp - This title is now printed on demand - please allow 2-3 weeks added time for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Codice libro della libreria 1964273
Descrizione libro Routledge, 1994. Library Binding. Condizione libro: New. 1. Codice libro della libreria DADAX0415076471
Descrizione libro Routledge, 1994. Hardcover. Condizione libro: Brand New. 1st edition. 148 pages. 9.00x5.75x0.75 inches. In Stock. Codice libro della libreria zk0415076471
Descrizione libro Routledge, 1994. Hardcover. Condizione libro: New. book. Codice libro della libreria 0415076471