Step-By-Step Competitive Strategy - Brossura

Francis, Dave

 
9780415086981: Step-By-Step Competitive Strategy
Brossura
ISBN 10: 0415086981 ISBN 13: 9780415086981
Casa editrice: Cengage Learning Emea, 1994

Sinossi

Are you interested in business strategy but don't know how to put theory into practice?
If you are, Step-by-Step Competitive Strategy offers an easy-to-read guide, demystifying the concepts and providing a powerful framework which can help you devise and implement a successful competitive strategy. Whether you are part of a strategy review team, or responsible as an individual for shaping an organisation's direction, or a student of management, this book breaks down strategy into bite-sized chunks that cover crucial skills such as teambuilding, industry analysis, scenario planning, competitor analysis, idea generation, and systematic visioning.
Managers, students and trainers alike should use this as a concise reference to the key concepts and techniques of business strategy.

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Informazioni sull?autore

Dave Francis teaches at Henley Management College and Brunel University.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Cengage Learning Emea
Data di pubblicazione
1994
Lingua
Inglese
ISBN 10 
0415086981
ISBN 13 
9780415086981
Rilegatura
Copertina flessibile
Numero di pagine
176
Contatto del produttore
non disponibile
Persona responsabile
non disponibile