Sinossi
This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis - including trading environment, market considerations, research and opportunities; development - including planning, standardization, entry strategies; and implementation - including product strategy, international communication, distribution, pricing, challenges. It takes material from around the world, including Europe, Australia, Pacific Rim and USA, covering consumer and business to business, manufacturing and services. With short case illustrations, longer integrated cases, summaries and discussion points, undergraduate students should find this easy to use both as a course book and for revision reference. Following the new syllabus of the international marketing section of CIM qualifications, this should also serve as reading for any student undertaking these examinations.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
Very good clean copy but has some damage to bottom corner, has been dropped at some point
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Altre edizioni note dello stesso titolo
Risultati della ricerca per International Marketing Strategy: Analysis, Development...
Foto dell'editore
International Marketing Strategy : Analysis, Development and Implementation
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 39107283-6
Compra usato
EUR 6,19
Spese di spedizione:
GRATIS
In U.S.A.
Quantità: 1 disponibili
Foto dell'editore
International Marketing Strategy: Analysis, Development and Implementation
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005113758
Compra usato
EUR 3,26
Spese di spedizione:
EUR 6,34
Da: Regno Unito a: U.S.A.
Quantità: 2 disponibili
Foto dell'editore
International Marketing Strategy: Analysis, Development and Implementation
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. International Marketing Strategy: Analysis, Development and Implementation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780415089852
Compra usato
EUR 5,40
Spese di spedizione:
EUR 5,65
Da: Regno Unito a: U.S.A.
Quantità: 2 disponibili
Foto dell'editore
International Marketing Strategy: Analysis, Development and Implementation
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780415089852
Compra usato
EUR 4,89
Spese di spedizione:
EUR 7,91
Da: Regno Unito a: U.S.A.
Quantità: 2 disponibili
Foto dell'editore
International Marketing Strategy : Analysis, Development and Implementation
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 39638489-20
Compra usato
EUR 5,33
Spese di spedizione:
EUR 9,06
Da: Regno Unito a: U.S.A.
Quantità: 1 disponibili
Foto dell'editore
INTERNATIONAL MARKETING STRATEGY : Analysis, Development and Implementation
Editore:
Routledge, London, UK, 1994
ISBN 10: 0415089859
ISBN 13: 9780415089852
Antico o usato
Paperback
Prima edizione
Da: 100POCKETS, Berkeley, CA, U.S.A.
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: Near Fine. First Edition, First Thus. Text/BRAND NEW & Bright. Illustrated soft cover/NF. Textbook. International marketing of both goods and services. Assessment of marketing environment(s) and strategic options, followed by guidance of tactical implementament. Text in 12 chapters, 3 parts. The chapters are: 1, Introduction to International Marketing; 2, The Int'l Trading Environment; 3, Market Considerations in the Int'l Environment; 4, Int'l Marketing Research & Opportunity Analysis; 5, Int'l Marketing Planning & Organisation; 6, Int'l Marketing Strategies; 7, Market Entry Strategies; 8, Int'l Product Management; 9, The Management of Int'l Marketing Communications; 10, The Management of Int;l Distribution & Logistics; 11, Pricing for Int'l Markets; and, 12, Implications for Int'l Marketing Strategies. Codice articolo 006246
Compra usato
EUR 21,73
Spese di spedizione:
EUR 6,46
In U.S.A.
Quantità: 1 disponibili