Articoli correlati a Competitive Marketing: A Strategic Approach
Sinossi
This edition presents a complete review of marketing strategy to take into account all the major new developments in the field. It builds on the previous editions, presenting an informed approach to the issues and methods of marketing in a competitive environment. New to this edition are up-to-date marketing illustrations, coverage of areas of service marketing, business to business marketing, non-business marketing, international marketing and ethical considerations. This text is designed as a second-level marketing management text which presents a practical analysis which should be useful reading for MBA and other executive courses. It should also be of interest to all those in the marketing profession who want to build competitive strategies and take effective management decisions.
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Book by OShaughnessy John OShaughness
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRoutledge
- Data di pubblicazione1995
- ISBN 10 0415093171
- ISBN 13 9780415093170
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine572
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Competitive Marketing: A Strategic Approach (3rd Edn)
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Front fly leaf has been removed by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Codice articolo 7065756
Quantità: 1 disponibili
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Competitive Marketing: A Strategic Approach
Editore:
Routledge and Kegan Paul, 1995
ISBN 10: 0415093171
ISBN 13: 9780415093170
Antico o usato
Brossura
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780415093170. Codice articolo 9067028
Quantità: 1 disponibili
Foto dell'editore
Competitive Marketing: A Strategic Approach
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Codice articolo 9028584
Quantità: 1 disponibili
Foto dell'editore
Competitive Marketing: A Strategic Approach (3rd Edn)
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780415093170. Codice articolo 7068137
Quantità: 1 disponibili