This work provides an introduction to understanding how and why public relations works. It describes the key frameworks and developments in public relations, making the vital link between theory and practice by the use of case histories. Assessing theories of communications and PR models, the author then looks at the key elements of any successful public relations programme and their application in specific areas such as: corporate relations; crisis management; internal communication; the public sector; and community relations.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Book by Harrison Shirley
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 9,67 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costiDa: Anybook.com, Lincoln, Regno Unito
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415103206. Codice articolo 9822853
Quantità: 1 disponibili
Da: AwesomeBooks, Wallingford, Regno Unito
Paperback. Condizione: Very Good. Public Relations: An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780415103206
Quantità: 1 disponibili
Da: Bahamut Media, Reading, Regno Unito
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780415103206
Quantità: 1 disponibili