What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age.
McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.
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Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Very Good. New Ed. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0415104831-11-1
Quantità: 1 disponibili
Da: High Street Books, New Mills, Regno Unito
Paperback. Condizione: Good. Light wear to the covers and a label mark on the back. Orders received by 3pm Sent from the UK that weekday in recyclable card packaging. Codice articolo cb296-626-0293
Quantità: 1 disponibili
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-F-067-00917
Quantità: 1 disponibili