The Market Segmentation Workbook: Target Marketing for Marketing Managers - Brossura

Dibb, Sally; Simkin, Lyndon

 
9780415118927: The Market Segmentation Workbook: Target Marketing for Marketing Managers

Sinossi

This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively. This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

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Book by Dibb Sally Simkin Lyndon

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.