Articoli correlati a The Language of Advertising: Written Texts
Sinossi
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRoutledge
- Data di pubblicazione1998
- ISBN 10 0415145988
- ISBN 13 9780415145985
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione2
- Numero di pagine144
- Contatto del produttorenon disponibile
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The Language of Advertising: Written Texts (Intertext)
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Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Couverture différente. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Different cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-173-184
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Paperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Codice articolo 4243014
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The Language of Advertising: Written Texts
Editore:
ROUTLEDGE CHAPMAN & HALL, 1998
ISBN 10: 0415145988
ISBN 13: 9780415145985
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Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 144 | Sprache: Englisch | Produktart: Bücher. Codice articolo 2455872/202
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Foto dell'editore
The Language of Advertising: Written Texts
Editore:
ROUTLEDGE CHAPMAN & HALL, 1998
ISBN 10: 0415145988
ISBN 13: 9780415145985
Antico o usato
Brossura
Da: Buchpark, Trebbin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Gut. Zustand: Gut | Seiten: 144 | Sprache: Englisch | Produktart: Bücher. Codice articolo 2455872/203
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The Language of Advertising: Written Texts (Intertext)
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paperback. Condizione: Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller. Codice articolo mon0000415600
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