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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires - Rilegato
Libro 4 di 19: Routledge Interpretive Marketing Research
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This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:
- What is the nature of motives, goals, and desires that prompt consumption behaviours?
- Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
- How do consumers think and feel about their cravings?
Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)
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The Why of Consumption (Routledge Interpretive Marketing Research)
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-C-032-01605
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
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ISBN 10: 0415220955
ISBN 13: 9780415220958
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