The Role of Resources in Global Competition - Rilegato

Fahy, John

Rilegato

ISBN 10: 0415237114 ISBN 13: 9780415237116

Casa editrice: Routledge, 2001

Riassunto

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

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Informazioni sull'autore

John Fahy

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0415237114
• ISBN 13: 9780415237116
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 218
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania