Advertising - Brossura

MacRury, Iain

Brossura

ISBN 10: 0415251265 ISBN 13: 9780415251266

Casa editrice: Routledge, 2008

Riassunto

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.

Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.

Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.

Su questo libro

Informazioni sull'autore

Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2008
• Lingua: Inglese
• ISBN 10: 0415251265
• ISBN 13: 9780415251266
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 336
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania