Business: The Key Concepts - Rilegato

Vernon, Mark

Rilegato

ISBN 10: 0415253233 ISBN 13: 9780415253239

Casa editrice: Routledge, 2001

Riassunto

Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.

Business: The Key Concepts:

* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.

Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.

Su questo libro

Informazioni sull'autore

Mark Wiliams

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2001
• Lingua: Inglese
• ISBN 10: 0415253233
• ISBN 13: 9780415253239
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 262
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania