Articoli correlati a The Language of Advertising: Written Texts
Sinossi
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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The Language of Advertising: Written Texts (Intertext)
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Paperback. Condizione: Very Good. The Language of Advertising: Written Texts (Intertext) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780415278034
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780415278034
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The Language of Advertising : Written Texts
Editore:
Taylor & Francis Group, 2002
ISBN 10: 0415278031
ISBN 13: 9780415278034
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The Language of Advertising : Written Texts
Editore:
Taylor & Francis Group, 2002
ISBN 10: 0415278031
ISBN 13: 9780415278034
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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The Language of Advertising: Written Texts (Intertext)
Editore:
Taylor & Francis Ltd, United Kingdom, London, 2002
ISBN 10: 0415278031
ISBN 13: 9780415278034
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Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002927807
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Language of Advertising : Written Texts
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