The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires - Brossura

Huffman, Cynthia; Mick, David Glen; Ratneshwar, S.

Brossura

ISBN 10: 0415316170 ISBN 13: 9780415316170

Casa editrice: Routledge, 2000

Riassunto

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:

• What is the nature of motives, goals, and desires that prompt consumption behaviours?
• Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
• How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

Su questo libro

Informazioni sull?autore

S. Ratneshwar is Associate Professor of Marketing ans Ackerman Scholar at the University of Connecticut. He is also the Director of the Doctoral Program in Business Administration at the University of Connecticut.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2000
• Lingua: Inglese
• ISBN 10: 0415316170
• ISBN 13: 9780415316170
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 356
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania