Articoli correlati a Retail Product Management: Buying and Merchandising
Sinossi
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives.
Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management.
Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Retail Product Management: Buying and Merchandising
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-I-026-01695
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Retail Product Management: Buying and Merchandising
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Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL10369006
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Retail Product Management: Buying and Merchandising
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Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00415327156-G
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Retail Product Management : Buying and Merchandising
Editore:
Taylor & Francis Group, 2005
ISBN 10: 0415327156
ISBN 13: 9780415327152
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Da: Better World Books Ltd, Dunfermline, Regno Unito
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Condizione: Good. 2 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP16695258
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Retail Product Management : Buying and Merchandising
Editore:
Taylor & Francis Group, 2005
ISBN 10: 0415327156
ISBN 13: 9780415327152
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 2 Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Codice articolo 6229699-20
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Retail Product Management: Buying and Merchandising
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
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Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002763935
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Retail Product Management: Buying and Merchandising
Da: AwesomeBooks, Wallingford, Regno Unito
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Paperback. Condizione: Very Good. Retail Product Management: Buying and Merchandising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780415327152
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Retail Product Management: Buying and Merchandising (Second Edition)
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780415327152. Codice articolo 9423028
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Retail Product Management: Buying and Merchandising
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415327152. Codice articolo 9735610
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Retail Product Management: Buying and Merchandising
Da: Anybook.com, Lincoln, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415327152. Codice articolo 9478747
Quantità: 1 disponibili