Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management - Rilegato

Van Riel, Cees B.M.; Fombrun, Charles J.

Rilegato

ISBN 10: 0415328268 ISBN 13: 9780415328265

Casa editrice: Routledge, 2007

Riassunto

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.

The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.

Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

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Informazioni sull'autore

Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.

Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2007
• Lingua: Inglese
• ISBN 10: 0415328268
• ISBN 13: 9780415328265
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 328
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania