Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management - Rilegato
Sinossi
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.
The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation.
Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
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Informazioni sull?autore
Cees B.M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management at Erasmus University in The Netherlands, and Managing Director of the Reputation Institute, a privately held research and consultancy firm that he and Charles Fombrun created in 1999.
Charles J. Fombrun is Emeritus Professor of Management at New York University and Executive Director of the Reputation Institute.
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
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Taylor & Francis Group, 2007
ISBN 10: 0415328268
ISBN 13: 9780415328265
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
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ISBN 13: 9780415328265
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Hardcover. Condizione: Very Good. Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780415328265
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
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Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management
Editore:
Taylor & Francis Group, 2007
ISBN 10: 0415328268
ISBN 13: 9780415328265
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Condizione: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP74104007
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Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
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Routledge 27/02/2007, 2007
ISBN 10: 0415328268
ISBN 13: 9780415328265
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