e-Economy: Rhetoric or Business Reality? - Brossura

Budd, Leslie; Harris, Lisa

 
9780415339551: e-Economy: Rhetoric or Business Reality?
Brossura
ISBN 10: 0415339553 ISBN 13: 9780415339551
Casa editrice: Routledge, 2004

Sinossi

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.

Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy.

Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series. Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
0415339553
ISBN 13 
9780415339551
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
248
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9780415339544: e-Economy: Rhetoric or Business Reality?

Edizione in evidenza

ISBN 10:  0415339545 ISBN 13:  9780415339544
Casa editrice: Routledge, 2004
Rilegato