Telecommunications Strategy: Cases, Theory and Applications - Rilegato

Curwen, Peter; Whalley, Jason

 
9780415342391: Telecommunications Strategy: Cases, Theory and Applications
Rilegato
ISBN 10: 0415342392 ISBN 13: 9780415342391
Casa editrice: Routledge, 2004

Sinossi

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including:

  • managing ascent and decline
  • convergence and specialization
  • protecting core markets
  • managing industrial transition.

Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

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Informazioni sull?autore

Peter Curwen is Visiting Professor of Telecommunications, Strathclyde Business School. Formerly Professor of International Business at Sheffield Business School. He has authored over a dozen textbooks and monographs including Restructuring Telecommunications, and The Future of Mobile Telecommunications both published by Palgrave, as well as over 100 other publications.

Jason Whalley is Lecturer in Management Science at Strathclyde Business School and acting director of the Masters of Communications Management course and author of articles on telecommunications in journals including Telecommunications Policy.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2004
Lingua
Inglese
ISBN 10 
0415342392
ISBN 13 
9780415342391
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
336
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780415342384: Telecommunications Strategy: Cases, Theory and Applications

Edizione in evidenza

ISBN 10:  0415342384 ISBN 13:  9780415342384
Casa editrice: Routledge, 2004
Brossura