Creative Problem Solving for Managers - Rilegato

Proctor, Tony

Rilegato

ISBN 10: 0415345413 ISBN 13: 9780415345415

Casa editrice: Routledge, 2005

Riassunto

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:

* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift.

As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

Su questo libro

L'autore

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.

Contenuti

1. Creativity and its Importance in Business 2. Blocks to Creativity 3. Theories of Creativity and the Creative Problem-Solving Process 4. Objective Finding, Fact Finding and Problem Finding/Definition 5. Morphological Analysis and Related Techniques 6. Brainstorming 7. Lateral Thinking and Associated Methods 8. Synectics 9. Miscellaneous Ideation 10. Evaluation 11. Implementing Ideas 12. Computer-Assisted Problem Solving

Dettagli dell?edizione

• Editore: Routledge
• Data di pubblicazione: 2005
• ISBN 10: 0415345413
• ISBN 13: 9780415345415
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 312