Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation - Brossura

Proctor, Tony

Brossura

ISBN 10: 0415345421 ISBN 13: 9780415345422

Casa editrice: Routledge, 2005

Riassunto

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

Su questo libro

Informazioni sull?autore

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.

Dettagli dell?edizione

• Editore: Routledge
• Data di pubblicazione: 2005
• Lingua: Inglese
• ISBN 10: 0415345421
• ISBN 13: 9780415345422
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 320
• Contatto del produttore: non disponibile
• Persona responsabile: Yeepin GmbH; 492000000000; sunshine12232@outlook.com; ; Alleestr.11; Kaiserslautern; Rheinland-Pfalz; 67655; Germania