Reconfiguring Public Relations: Ecology, Equity and Enterprise - Rilegato

Libro 23 di 107: Routledge Advances in Management and Business Studies

McKie, David; Munshi, Debashish

 
9780415394086: Reconfiguring Public Relations: Ecology, Equity and Enterprise
Rilegato
ISBN 10: 0415394082 ISBN 13: 9780415394086
Casa editrice: Routledge, 2007

Sinossi

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

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Informazioni sull?autore

David McKie, Debashish Munshi

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Editore
Routledge
Data di pubblicazione
2007
Lingua
Inglese
ISBN 10 
0415394082
ISBN 13 
9780415394086
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
194
Contatto del produttore
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Germania

Altre edizioni note dello stesso titolo

9780415512497: Reconfiguring Public Relations: Ecology, Equity and Enterprise

Edizione in evidenza

ISBN 10:  0415512492 ISBN 13:  9780415512497
Casa editrice: Routledge, 2012
Brossura