Strategic Marketing: An Introduction - Brossura

Proctor, Tony

 
9780415458177: Strategic Marketing: An Introduction
Brossura
ISBN 10: 041545817X ISBN 13: 9780415458177
Casa editrice: Routledge, 2008

Sinossi

Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.

From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include:

  • marketing strategy
  • analyzing the business environment
  • the customer in the market place
  • targeting and positioning
  • marketing mix strategy.

This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.

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Informazioni sull?autore

Tony Proctor is Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, including Creative Problem Solving for Managers, Second Edition (Routledge, 2005).

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Editore
Routledge
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
041545817X
ISBN 13 
9780415458177
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
348
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780415458160: Strategic Marketing: An Introduction

Edizione in evidenza

ISBN 10:  0415458161 ISBN 13:  9780415458160
Casa editrice: Routledge, 2008
Rilegato