Articoli correlati a Strategic Marketing: An Introduction
Sinossi
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.
From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include:
- marketing strategy
- analyzing the business environment
- the customer in the market place
- targeting and positioning
- marketing mix strategy.
This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
Tony Proctor is Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, including Creative Problem Solving for Managers, Second Edition (Routledge, 2005).
Contenuti
1.Marketing Strategy: Introduction and Overview 2. Portfolio Analysis 3. Analysis of the Business Enterprise 4. Industry Analysis 5. Market Analysis 6. Analysing Competition 7. Analysing the Business Environment 8. Analysing the Customer in the Market Place 9. Sustainable Competitive Advantage and Generic Strategies 10. Segmentation, Targeting and Positioning 11. Marketing Mix Strategy 12. Growth Strategies: Product-Market Expansion 13. Facilitating the Implementation of Strategies 14. Planning and implementing marketing strategies
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRoutledge
- Data di pubblicazione2008
- ISBN 10 041545817X
- ISBN 13 9780415458177
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione1
- Numero di pagine348
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Strategic Marketing: An Introduction
Editore:
Taylor & Francis Ltd, United Kingdom, London, 2008
ISBN 10: 041545817X
ISBN 13: 9780415458177
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Paperback. Condizione: Very Good. Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of strategic windows to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR004223652
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Strategic Marketing : An Introduction
Editore:
Taylor & Francis Group, 2008
ISBN 10: 041545817X
ISBN 13: 9780415458177
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Strategic Marketing: An Introduction
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Strategic Marketing: An Introduction
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ISBN 10: 041545817X
ISBN 13: 9780415458177
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Strategic Marketing : An Introduction
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ISBN 10: 041545817X
ISBN 13: 9780415458177
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Strategic Marketing: An Introduction
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780415458177. Codice articolo 8824988
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Strategic Marketing: An Introduction
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ISBN 13: 9780415458177
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