The Customer Century: Lessons from World Class Companies in Integrated Communications - Brossura

Gronstedt, Anders

 
9780415512787: The Customer Century: Lessons from World Class Companies in Integrated Communications
Brossura
ISBN 10: 0415512786 ISBN 13: 9780415512787
Casa editrice: Routledge, 2011

Sinossi

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2011
Lingua
Inglese
ISBN 10 
0415512786
ISBN 13 
9780415512787
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
252
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Germania

Altre edizioni note dello stesso titolo

9780415921992: The Customer Century: Lessons from World Class Companies in Integrated Communications

Edizione in evidenza

ISBN 10:  0415921996 ISBN 13:  9780415921992
Casa editrice: Routledge, 2000
Rilegato