Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns - Brossura

Austin, Erica Weintraub; Pinkleton, Bruce E.

 
9780415517690: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
Brossura
ISBN 10: 0415517699 ISBN 13: 9780415517690
Casa editrice: Routledge, 2015

Sinossi

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

New to the third edition:

  • New examples on the effective use of digital communication and online research tools;

  • Updated guidance on researching using digital tools and social media;

  • New examples that provide a more accessible pathway to real-world application.

In addition to these new features, the book covers:

  • Creating a framework for planning;

  • Up-to-date research tools and how to develop a research plan;

  • Gathering useful data for strategic guidance;

  • Real-world examples that provide readers with realistic cases and situations;

  • Applying theory to professional practice.

The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Erica Weintraub Austin is the Professor and Director of the Center of Media and Health Promotion at Washington State University.

Bruce E. Pinkleton is Professor and Associate Director of the Murrow Center for Media and Health Promotion Coordinator at Washington State University.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
0415517699
ISBN 13 
9780415517690
Rilegatura
Copertina flessibile
Numero edizione
3
Numero di pagine
398
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania

Altre edizioni note dello stesso titolo

9780415517683: Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns

Edizione in evidenza

ISBN 10:  0415517680 ISBN 13:  9780415517683
Casa editrice: Routledge, 2015
Rilegato