Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships - Rilegato

Rilegato

ISBN 10: 0415540399 ISBN 13: 9780415540391

Casa editrice: Routledge, 2012

Riassunto

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

Su questo libro

Informazioni sull?autore

Srinivas Reddy, Luca Pellegrini

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0415540399
• ISBN 13: 9780415540391
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 348
• Redattore: Reddy Srinivas, Pellegrini Luca
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania