Articoli correlati a Innovating for Sustainability: Green Entrepreneurship...

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility - Brossura

Libro 10 di 90: Routledge Studies in Innovation, Organizations and Technology

Berchicci, Luca

 
9780415541459: Innovating for Sustainability: Green Entrepreneurship in Personal Mobility
Brossura
ISBN 10: 041554145X ISBN 13: 9780415541459
Casa editrice: Routledge, 2012

Sinossi

One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases. The purpose of this book is a better understanding of the implications of environmental issues in new product development. Through an empirical study in the human powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed. The understanding of this phenomenon is particularly important since managers are encouraged and/or motivated to undertake environmental new product development projects.

From the descriptions and analyses of the two cases study Luca Berchicci suggests that a high level of environmental ambition increases the complexity of the product innovation process. Moreover, a high level of environmental ambition may hamper a product innovation process because it may lead the developers away from the market that their product is to serve. Accordingly, this book attempts to explain and predict how environmental ambition influences new product development processes. This claim provides a theoretical contribution to existing research in both product innovation and green product innovation. Moreover, this book provides an original and deep insight on the diverse facets of greening.

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Informazioni sull'autore

Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.

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Editore
Routledge
Data di pubblicazione
2012
Lingua
Inglese
ISBN 10 
041554145X
ISBN 13 
9780415541459
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
256
Contatto del produttore
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Germania