Classical Rhetoric and Modern Public Relations: An Isocratean Model - Rilegato

Marsh, Charles

Rilegato

ISBN 10: 0415626005 ISBN 13: 9780415626002

Casa editrice: Routledge, 2012

Riassunto

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle.

By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Su questo libro

Informazioni sull'autore

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, US.

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0415626005
• ISBN 13: 9780415626002
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 208
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania