Management Research: Applying the Principles - Brossura

Rose, Susan

 
9780415628129: Management Research: Applying the Principles
Brossura
ISBN 10: 0415628121 ISBN 13: 9780415628129
Casa editrice: Routledge, 2014

Sinossi

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings.

Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes ‘next steps’ activities to help readers apply the content to their own live research project. The companion website provides extensive resources, including video tutorials, to support the development of practical research skills.

The text reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard.

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Informazioni sull?autore

Susan Rose is an Associate Professor in Marketing Management at Henley Business School, the University of Reading, UK

Nigel Spinks is a Lecturer at Henley Business School, the University of Reading, UK

Ana Isabel Canhoto is a Senior Lecturer in Marketing at Oxford Brookes University, UK

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
0415628121
ISBN 13 
9780415628129
Rilegatura
Copertina flessibile
Numero edizione
1
Numero di pagine
440
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780415628112: Management Research: Applying the Principles

Edizione in evidenza

ISBN 10:  0415628113 ISBN 13:  9780415628112
Casa editrice: Routledge, 2014
Rilegato