Business Communication: Rethinking your professional practice for the post-digital age - Brossura

Hartley, Peter

 
9780415640282: Business Communication: Rethinking your professional practice for the post-digital age

Sinossi

Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success.

This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication.

With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come.

Additional content can now be found on the author's website - www.rethinkbuscomm.net

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Informazioni sull?autore

Peter Hartley is an independent consultant and Visiting Professor at Edge Hill University, UK

Peter Chatterton is an independent consultant and academic who works with universities, Government departments/agencies and businesses on programmes of innovation and change.

 

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Altre edizioni note dello stesso titolo

9780415640275: Business Communication: Rethinking your professional practice for the post-digital age

Edizione in evidenza

ISBN 10:  041564027X ISBN 13:  9780415640275
Casa editrice: Routledge, 2015
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