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Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.
Focusing specifically on quantitative marketing metrics, the book:
- Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification
- Establishes the importance of database analytics, integrating both business and marketing practice
- Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data
- Includes cases and exercises to guide students’ learning
Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
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Informazioni sull'autore
Andrew Banasiewicz is a lecturer at the School of Management at Boston University, USA. He has held senior level positions in marketing, database management and risk management organizations, and has authored two other books, as well as numerous articles. For a more detailed biography, visit http://msmonline.bu.edu/faculty/andrew-banasiewicz/
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Marketing Database Analytics: Transforming Data for Competitive Advantage
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paperback. Condizione: Very Good. Marketing Database Analytics: Transforming Data for Competitive Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780415657884
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Marketing Database Analytics: Transforming Data for Competitive Advantage
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Marketing Database Analytics: Transforming Data for Competitive Advantage
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780415657884. Codice articolo 4144080
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Marketing Database Analytics
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Marketing Database Analytics
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Marketing Database Analytics
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Marketing Database Analytics
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Taylor & Francis Group, 2013
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Marketing Database Analytics
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