Promotional Culture and Convergence: Markets, Methods, Media - Rilegato

Powell, Helen

 
9780415672795: Promotional Culture and Convergence: Markets, Methods, Media
Rilegato
ISBN 10: 0415672791 ISBN 13: 9780415672795
Casa editrice: Routledge, 2013

Sinossi

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.

Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:

  • promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions

  • how industries are adapting in the digital age to attract both audiences and advertising revenue

  • the evolving dialogues between ‘new consumers’ and producers and promotional industries.

Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Helen Powell is Programme Leader for Media & Creative Industries at the University of East London where she teaches Advertising and Consumer Studies. Her previous publications include Stop the Clocks! Time, Cinema and the Narrative (2012) and The Advertising Handbook (3rd ed, 2009).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Routledge
Data di pubblicazione
2013
Lingua
Inglese
ISBN 10 
0415672791
ISBN 13 
9780415672795
Rilegatura
Copertina rigida
Numero edizione
1
Numero di pagine
254
Contatto del produttore
non disponibile
Persona responsabile
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Germania

Altre edizioni note dello stesso titolo

9780415672801: Promotional Culture and Convergence: Markets, Methods, Media

Edizione in evidenza

ISBN 10:  0415672805 ISBN 13:  9780415672801
Casa editrice: Routledge, 2013
Brossura