Articoli correlati a Public Relations: The Basics
Sinossi
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:
- The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
- History and evolution of public relations.
- Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.
Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Ron Smith is professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of Strategic Planning for Public Relations, Becoming a Public Relations Writer and Media Writing.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Compra nuovo
Visualizza questo articolo
EUR 11,97
EUR 10,18 per la spedizione da Regno Unito a Italia
Destinazione, tempi e costi
Risultati della ricerca per Public Relations: The Basics
Foto dell'editore
Public Relations: The Basics
Da: medimops, Berlin, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00415675839-G
Quantità: 1 disponibili
Immagini fornite dal venditore
Public Relations: The Basics
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs5567832980
Quantità: 1 disponibili
Foto dell'editore
Public Relations: the Basics
Editore:
Taylor & Francis Group, 2013
ISBN 10: 0415675839
ISBN 13: 9780415675833
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP81834559
Quantità: 2 disponibili
Foto dell'editore
Public Relations: The Basics
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR014359700
Quantità: 1 disponibili
Foto dell'editore
Public Relations: The Basics
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR006897678
Quantità: 1 disponibili
Foto dell'editore
Public Relations: The Basics
Da: Studibuch, Stuttgart, Germania
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Gut. 288 Seiten; 9780415675833.3 Gewicht in Gramm: 500. Codice articolo 761465
Quantità: 1 disponibili
Foto dell'editore
Public Relations
Print on DemandDa: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. pp. 288 This item is printed on demand. Codice articolo 44812504
Quantità: 1 disponibili
Foto dell'editore
Public Relations: the Basics
Editore:
Taylor & Francis Group, 2013
ISBN 10: 0415675839
ISBN 13: 9780415675833
Antico o usato
Brossura
Da: Better World Books, Mishawaka, IN, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 48979104-75
Quantità: 1 disponibili
Foto dell'editore
PUBLIC RELATIONS THE BASICS
Da: Speedyhen, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: NEW. Codice articolo NW9780415675833
Quantità: 2 disponibili
Immagini fornite dal venditore
Public Relations: The Basics
Editore:
Taylor and Francis Ltd, GB, 2013
ISBN 10: 0415675839
ISBN 13: 9780415675833
Nuovo
Paperback
Da: Rarewaves.com UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: New. Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations. Codice articolo LU-9780415675833
Quantità: 1 disponibili