The Alignment Factor: Leveraging the Power of Total Stakeholder Support - Brossura

Van Riel, Cees B.M. B.M.

Brossura

ISBN 10: 0415690757 ISBN 13: 9780415690751

Casa editrice: Routledge, 2012

Riassunto

The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside.

Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication.

The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

Su questo libro

Informazioni sull'autore

Cees B.M. van Riel is Professor of Corporate Communication at Erasmus University, the Netherlands. His other publications include Essentials of Corporate Communication (Routledge, 2007).

Dettagli dell'edizione

• Editore: Routledge
• Data di pubblicazione: 2012
• Lingua: Inglese
• ISBN 10: 0415690757
• ISBN 13: 9780415690751
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 256
• Contatto del produttore: Taylor and Francis, GPSR Taylor and Francis; gpsr@taylorandfrancis.com; ; Taylor & Francis Verlag GmbH, Kaufingerstraße 24; München; 80331; Germania